Putting the P in PR

Public relations is all about showcasing your proposition, products and people with your target audience, through effective copywriting and strong media relations.

It’s the total opposite of advertising. It’s not about shoving your brand down someone’s throat, instead we work hard to build relationships with key journalists and position you as the experts in your field with carefully curated thought leadership pieces appearing in your top tier magazines, press releases announcing company news that your audience actually cares about and writing award-winning entries that endorse those expertise we’re harping on about – and that is’t even the half of it.

Let's talk tactics

With over 20 years combined experience in our PR team, we know what we are talking about and love nothing more than putting together a strategic PR plan that’s going to pack a punch. Whether you’re business is B2B or B2B, we know what we are doing.

So, how do we do this? There’s lots of elements that can go into a PR campaign but here are some of the core ones that drive those media mentions and increase brand awareness:

Press releases
Thought leadership features
Interview opportunities & profile building
Broadcast PR – radio &
TV interviews
Award entries
Media liaison
Corporate Social
Responsibility (CSR) activity
Podcasts

Coverage is king

There’s no denying that the main purpose of PR is to get you covered in the key media outlets – magazines, news websites, newspapers, podcasts – that your audience are reading/consuming. It really is all about the coverage but it’s also about quality over quantity.

If you’re after a PR team that will get you 50 pieces of coverage per month in titles you’ve never heard of but “hey, who cares, it’s coverage”, then that’s not us.

We work hard to build relationships with your key media outlets to get you in the titles that actually matter to your brand, that we know your dream customer is reading and consuming and that will ultimately drive your brands awareness in a relevant market.

Hate to say we told you so

According to some recent research from the PRCA, 20 million Brits trust a brand more when they have seen it in a publication, with Gen Z and Millenials in particular placing more trust in a brand that has secured a mention in the press.

read about some of our PR success stories below!

ready to shake things up?

Let’s to us how it suits you. We’re available on the phone or drop us an email today.