Why Your SEO Deserves a Glow-Up
Let’s be honest – SEO can feel like a mystical dark art. One moment you’re climbing the rankings, and the next, your site’s traffic takes a nosedive. Most businesses aren’t doing SEO badly on purpose, they’re simply navigating a crowded digital space without the right map.
Good news: your SEO can be easily fixed. Let’s break down why it might not be performing and, more importantly, how to set it right.
Common SEO Mistakes (And Why They Happen)
- You’re Chasing Keywords Instead of Customers It’s tempting to overload your website with every keyword that sounds remotely relevant. Google’s not daft – it sees right through it, so do your visitors. They’ll bounce quicker than you can say “meta description.” Focus on long-tail keywords that align with your audience’s intent. Instead of targeting “trainers,” aim for “best running trainers for flat feet.” It’s about finding your niche.
- Your Website Loads Slower Than a Sunday Roast If your site takes ages to load, people (and Google) will lose patience. Slow speeds don’t just frustrate users, they negatively affect your rankings too. Optimise your images, ditch the clunky plugins, and make friends with a good web developer (we know a few 😉…). A speedy site is a happy site.
- Your Content Isn’t Giving Main Character Energy Ever read a blog that felt like it was written by a robot? Thin, generic content doesn’t resonate with readers – or rank well. Create content that’s unique, valuable, and packed with personality. Answer real questions your audience is asking, and don’t be afraid to add a dash of humour or flair.
- You’re Not Mobile-Friendly More than half of web traffic comes from mobile devices, but many websites are still stuck in desktop mode. It’s like showing up to a wedding in your Speedos! Use responsive design and test your site on various devices. Mobile-first indexing is here to stay, so get on board.
- You’re Forgetting the Back End On-page SEO gets all the glory, but technical SEO is the unsung hero of rankings. Broken links, dodgy redirects, and missing alt tags are all sabotaging your site. Run regular audits and fix any issues that crop up. Your web dev team (or agency) will know the drill.
Quick Wins to Supercharge Your SEO
- Update Old Content: Freshen up old blogs with updated stats, better visuals, or a new spin. Google loves refreshed content.
- Focus on Local SEO: Got a physical location? Claim your Google Business Profile and optimise for local searches.
- Master Internal Linking: Connect your content with relevant internal links to keep users engaged and boost site structure.