A Bold Evening with Wild & Wild:
Empowerment, Inspiration, and Lessons for Growth
On the 28th, our Head of Agency, Emily, and I had the privilege of attending Wild & Wild’s women’s networking event at Alderley Park. Their guest speaker, Georgia Jasmin, captivated the room with her energy, authenticity, and powerful insights. It wasn’t just a talk – it was a rallying cry for women in business to own their confidence and embrace their potential.
For me, it was a personal reminder to step into my own power and trust my abilities. But more than that, it reinforced why we’re so passionate about supporting small and medium-sized businesses here at Swift. Stepping out of your comfort zone isn’t easy, but it’s necessary if you want to grow.
“People buy into people.”
This simple truth underpins everything we do at Swift. As SMEs, your biggest strength isn’t just your products or services – it’s you. Whether you’re a one-person powerhouse or a small team with big dreams, your personality, values, and story are what make your brand unique.
At Swift, we embrace this wholeheartedly. We’re a team of bold personalities with diverse talents, and we’ve learned that showing up as our authentic selves builds genuine connections with our clients. People want to work with people they trust, relate to, and believe in – so don’t shy away from letting your audience see the real you.
Social platforms like TikTok and Instagram are perfect for this. They’re not just for showing off your work; they’re for showing off you. Whether it’s a behind-the-scenes peek at your day-to-day, celebrating wins, or even sharing the challenges, these moments bring your audience closer and build loyalty in ways traditional marketing never could.
“If you surround yourself with slow walkers, you will slow down.”
This insight resonated deeply because, as an SME, the company you keep (whether that’s your team, collaborators, or mentors) has a massive impact on your progress. If you’re surrounded by people who play it safe, drag their feet, or don’t share your vision, it’s easy to lose momentum.
At Swift, we make it our mission to push ourselves and our clients forward. We encourage SMEs to think big, move fast, and embrace change. In today’s fast-paced digital world, success isn’t about keeping up, it’s about staying ahead. Whether it’s jumping on a new trend, adapting your strategy, or exploring bold ideas, progress means being proactive.
This is where our ‘bringing the bold’ mantra shines. Our role isn’t just to manage your marketing; it’s to challenge you, support you, and make sure your brand stays ahead of the curve.
See more from the event below!
“Start before you’re ready.”
These four words were the standout takeaway for me. SMEs often fall into the trap of waiting for the “perfect” time to launch, promote, or pivot. Here’s the truth: perfection is a myth. The key to growth is action.
At Swift, we work with businesses that are just starting out, scaling up, or rebranding, and the one thing they all have in common? They’re ready to take risks. Georgia’s words reminded me of the courage it takes to take that first step, especially as a small business. But when you do, the rewards can be transformative.
Starting before you’re ready means learning as you go, making bold moves, and building resilience. It’s about leaning into your ambition and trusting that, with the right support, you’ll figure it out along the way. That’s why we’re here, to be the strategic partner that helps SMEs take those leaps and land on their feet.
Empowering SMEs to Thrive
Attending Wild & Wild’s event wasn’t just inspiring, it was a reaffirmation of what we stand for at Swift. Confidence, connection, and boldness aren’t just buzzwords; they’re the foundation of success for businesses of all sizes.
If you’re an SME, here’s our advice:
- Be unapologetically you. Share your story, showcase your passion, and let people connect with the human side of your brand.
- Surround yourself with doers. Choose partners, collaborators, and teams who share your vision and aren’t afraid to push boundaries.
- Don’t wait for the perfect moment. Start now. Trust us because you’re more ready than you think.
Whether you’re stepping into the digital world for the first time or looking to take your brand to the next level, Swift is here to help. Let’s make bold moves together and turn your business into a brand that people buy into – because they believe in you.
Here’s to stepping forward, stepping up, and never slowing down.