Marketing trends of 2024
The trends taking centre stage this year aren’t just about keeping up; they’re about staying ahead, smashing the status quo, and delivering bold, creative solutions that turn heads.
From AI that crafts campaigns in a blink, to influencers who feel like your mates. The game is changing. Whether you’re a marketing maestro or still figuring it out, this guide is your insights into the big marketing moves of 2024.
1. Smarter, Slicker Strategies
Artificial Intelligence is no longer the future, it’s the now. AI tools like ChatGPT are changing the game, using these features to generate personalised email campaigns in seconds to predicting customer behaviours before they’ve even had their morning cup of tea. But it’s not just about efficiency; it’s about creativity. Expect to see brands using AI for hyper-targeted ads, killer copywriting, and jaw-dropping visuals that make traditional approaches look prehistoric.
Make sure to pair AI with human oversight to maintain authenticity.
2. Niche is Nice
Gone are the days of splashing cash on mega-celebrities with millions of followers. The new heroes? Smaller influencers who create real connections with their loyal (and highly engaged) audiences. Brands are focusing on relevance and resonance over reach, and it’s working.
Partner with influencers who truly align with your brand values.
3. Teach, Don’t Preach
Marketing that informs while it entertains is hitting the sweet spot. With TikToks breaking down industry trends and Instagram Reels teaching how-tos, brands are adding value by educating their audiences. It’s marketing, but not as we know it.
Take complex ideas and make them snack size. If your audience can learn something new in 30 seconds, you’ve nailed it.
4. Sustainability Sells (But Only If It’s Real)
Consumers are savvy, and greenwashing just doesn’t cut it anymore. Transparency is key, with brands not only showcasing their eco-credentials but proving them. Think sustainable packaging, ethical sourcing, and climate-positive pledges – but back it up with action, not just hashtags.
Incorporate your sustainable efforts into storytelling. People want a narrative that inspires.
5. You’ve Got (Relevant) Mail
Generic is dead, and personalisation reigns supreme. Brands are getting laser-focused on individual needs, with tailored email campaigns and targeted PPC ads as examples. It’s all about delivering the right message at the right time to the right person.
Leverage data smartly. Creepy tracking is out; meaningful, helpful engagement is in.
6. Let Your Audience Do the Talking
User-Generated Content (UGC) remains the holy grail of authenticity. Reviews, testimonials, and social media posts featuring your brand carry far more weight than anything you could whip up yourself. 2024 is seeing brands actively encouraging—and rewarding—fans who share their experiences.
Repost, reward, repeat. Celebrate your fans’ creativity to turn them into lifelong advocates.
7. The Comeback of Email Marketing (Yes, Really)
Email might not be the new kid on the block, but it’s proving it’s far from outdated. With personalised, visually striking campaigns, brands are reigniting the love for this classic channel. Add a sprinkle of interactive elements, and you’ve got an inbox winner.
Keep subject lines punchy and test your send times. Timing matters just as much as the content.
8. Podcasting & Sonic Branding
With more people tuning into podcasts than ever, audio marketing is booming. But it doesn’t stop there. Sonic branding—think Netflix’s iconic “ta-dum” sound—is helping brands stay memorable in a noisy world.
Create your audio identity. Whether it’s a podcast intro or a sound bite, consistency is key.
Ready to Supercharge Your 2025 Strategy?
The future doesn’t wait, and neither should you. At Swift, we don’t just spot trends, we help you smash them out of the park. Let’s craft a bold, brilliant strategy that turns your brand into the one everyone’s talking about.
👉 Get in touch today and let’s make 2025 your biggest year yet!