When we first ventured onto TikTok, our goal was never about lead generation. It wasn’t about bombarding people with ads or aggressively selling our services, we just wanted to be present. Our main mission was simple: gain awareness for Swift – get our brand name out there, showcase our expertise and let our personalities shine. After all, we’re not just another digital marketing agency; we’re Swift, and that comes with a bit of flair.
We wanted our content to reflect who we are as a brand: bold, real, and a bit quirky. Our aim was to show our clients that we’re experts in what we offer – not just through what we say, but through how we act, react, and engage. TikTok felt like the perfect platform for this. It’s raw, fast, and all about catching the moment, much like Swift’s ethos.
We didn’t reinvent the wheel or spend days agonising over content strategy, we leaned into something so straightforward that it almost felt too easy: a screenshot of a text paired with a trending sound.
That post blew up and it required almost zero work, but that’s the beauty of TikTok. It’s often the simplest, most relatable videos that rack up the views. This wasn’t a highly produced video with fancy edits and marketing jargon, it was a glimpse into real life. And on TikTok, real life works.
After that post gained so much attention, with 665,351 views in the first 24 hours, we could’ve stopped there, patted ourselves on the back and basked in the glow of going viral. Instead, we took that engagement and capitalised on it, continuing the series and building off the buzz we’d created. Being reactive to what was happening was key.
We followed up with another post that pulled in 675,700 views – not bad for a sequel! But more importantly, we kept the momentum going. In total, our TikTok has racked up over 6.6 million views, attracted 319,000 people to visit our profile, and brought in over half a million likes. That’s a whole lot of eyes on Swift, and it didn’t cost us a penny.
Here’s where it gets juicy. Beyond the vanity metrics of views, likes, and profile visits, we saw a tangible impact on our business. Multiple people reached out to us for client work after watching our TikTok content. It gave viewers a sense of who we are, how we think, and what working with us would be like. It’s marketing 101: people buy from people they like.
One of the biggest wins? We’ve just signed a new client based on that initial viral post. That’s the power of being authentic and leaning into a platform like TikTok, which prioritises raw, genuine content.
If there’s one takeaway from our TikTok success, it’s this: Bold is better, and real beats perfect every time. We didn’t try to be overly polished or corporate. We let our personalities shine, and that’s what resonated with people. That’s what made them want to explore our profile, watch more of our content, and reach out to us for client work.
For any brand looking to make a splash on TikTok (or any platform), the lesson is clear: don’t be afraid to keep it simple. Ride the trends, be reactive, and be real. Whether it’s through humour, relatability, or just showing the behind-the-scenes of your business, people will connect with authenticity.
TikTok isn’t just for dancing teens and meme videos. It’s a powerful platform for brand awareness, engagement, and even lead generation (even if that wasn’t our primary goal). We’ve managed to attract new views, likes, and business all by staying true to who we are as a brand.
Let’s to us how it suits you. We’re available on the phone or drop us an email today.
