why your audience isn’t
with you
(And How to Win Them Back)
You’re giving it your all – crafting posts, telling your story, putting your brand out into the world – and yet it feels like no one’s paying attention. This is totally fixable. Let’s break it down and get you back to being the business your audience can’t get enough of.
Below are some practical steps for getting your audience back on board.
1. You’re Talking, But Are You Really Listening?
You’ve got things to say and you’re putting yourself out there, but are you sure it’s what your audience wants to hear? If you’re not tuning into their needs or interests, your messages might be missing the mark.
Here’s how to fix it:
- Ask them directly. Use polls, surveys, or even a cheeky Instagram question box to see what they care about.
- Check your data. Analytics are your mate here—spot what’s working and ditch what’s not.
- Make it personal. Reply to comments, answer questions, and show your audience you’re actually listening.
2. Your Content Could Use a Bit More Spark
If your posts are feeling a bit “meh,” your audience won’t be excited to engage. The online world is crowded, and you’ve got to give people a reason to stop scrolling.
Here’s how to fix it:
- Add personality. Let your brand’s voice shine—be cheeky, be heartfelt, be whatever feels authentic.
- Get bold with visuals. Eye-popping colours, quirky animations, or something unexpected can grab attention.
- Tell your story. People love to connect with the humans behind the business. Share your wins, your struggles, and even your bloopers.
3. Are You Selling Too Hard?
We know you’re passionate about your services, but if all your content screams “BUY NOW!” you might be pushing people away. No one wants to feel like they’re being sold to constantly.
Here’s how to fix it:
- Shift your focus. Share advice, insights, or tips that genuinely help your audience.
- Show your human side. Post about your team, your journey, and the things that make your brand unique.
- Add a sprinkle of humour. A well-timed meme or funny caption can work wonders for building connections.
4. You’re Trying to Be Everything to Everyone
It’s tempting to appeal to as many people as possible, but trying to please everyone can leave your content feeling scattered. A clear focus resonates more.
Here’s how to fix it:
- Get specific. Revisit your audience personas. Who are you talking to? What are their interests and struggles?
- Niche down. It’s better to build loyalty with a smaller, engaged audience than be background noise for a larger one.
- Speak their language. Tailor your tone, humour, and content style to your core audience.
5. Your Posting Schedule Is All Over the Place
If your content’s sporadic, it can feel like you’re ghosting your audience. Building trust takes consistency, and trust is what keeps people engaged.
Here’s how to fix it:
- Plan ahead. A content calendar can save you time and stress.
- Be realistic. Post as often as you can sustain without sacrificing quality—whether that’s daily or weekly.
- Stay steady. Your audience will come to expect and look forward to your content.
6. SEO? Never Heard of It.
SEO is a key player in making sure your content gets found. If you’re not paying attention to it, your audience might not even know you exist.
Here’s how to fix it:
- Sprinkle in keywords. Make sure your website and content are optimised for the words people are searching for.
- Run some ads. Google Ads or social media campaigns can give you an extra visibility boost.
- Think about voice search. People love asking their smart speakers questions, so tailor your content accordingly.
7. You’re Focusing on the Wrong Metrics
It’s easy to get hung up on likes and follower counts, but those aren’t always the numbers that matter. Are people clicking through to your website? Are they engaging with your posts in meaningful ways?
Here’s how to fix it:
- Track engagement. Metrics like comments, shares, and click-through rates tell you what’s actually working.
- Test and learn. Experiment with different types of content and see what sticks.
- Let data guide you. Use your analytics to refine your approach and create content your audience loves.
Let’s Win Them Back Together
Reconnecting with your audience isn’t about pulling a rabbit out of a hat, it’s about going back to basics and focusing on what makes your brand special. Stay consistent, be human, and don’t be afraid to have a bit of fun along the way.
And if you need a hand, we’re here to help. Think of Swift as your big brother in the marketing world – we’ve been around the block, and we know how to get people talking again. Let’s team up and remind your audience why they fell in love with you in the first place.